Everyone is afraid of losing their job.
A day.
Because unemployment doesn't just happen to other people!
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And this fear is legitimate, especially today.
The world of work is being profoundly disrupted (global crises, repeated restructuring, the rise of AI, etc.) and all the cards are being reshuffled.
This job that we thought we had acquired is no longer so.
Not to mention our mental health and our work/life balance, which are often undermined by constant pressure and a hectic pace — especially when we're at the top of the company.
So yes, you too can one day report to France Travail, after a burnout or a dismissal,
even with over 20 years of experience, recognized expertise and a career that makes many people envious.
And if you're a senior, it's even more true.
I know because I've been there.
At 46, after 20 years as HR Director and CEO, I too experienced this free fall, this feeling of emptiness and invisibility, this necessary questioning.
And I realized that there are concrete ways to anticipate and prevent unemployment, to no longer suffer through your career and to take control of it, before it's too late.
So why wait?
❌ Why wait until you lose your job to optimize your LinkedIn profile or develop your network?
❌ Why wait until you're at rock bottom, in a certain urgency to find a job, to learn how to sell yourself?
❌ Why wait for a burnout to choose a job that respects your values and your mental health?
Because it's human.
Because it's difficult to get moving alone.
Because when we lose our meaning, we lose our momentum.
But the truth is:
✅ It is easier to prevent unemployment than to get out of it.
✅ It's easier to get a new job when you're still employed.
✅ It is more strategic to anticipate than to repair.
That's why I created Valeur Agitée,
the first unemployment prevention program for senior executives.
Based on my personal experience, but also by analyzing the journey of the +500 people I have coached over the past 15 years, I designed the very first tailor-made individual support program to help senior executives give new impetus to their careers in 3 to 6 months, without denying their values or going through the France Travail box.
This is the Premium program I would have liked to benefit from.
Through a flexible and personalized 7-step process, I will guide you step by step to:
✨ Bouncing back after a painful professional ordeal
✨ Clarify a new professional project aligned with your values
✨ Attract recruiters and land your dream job
✨ Build a fulfilling, balanced, sustainable career
✨ Find your place, your power and your serenity
—without losing you again.
Who am I?
I am Magalie AUGER, the certified professional coach for CEOs, HR Directors, and Managers who want to Live Better at Work.
Since 2009, I have been helping HR managers and top managers, who have management and transformation challenges, to improve their performance, without sacrificing their values, their health, or their family.
I draw on 20 years of professional experience as HR Director and CEO in large organizations, but also on my triple training:
in management at NEOMA (7th largest school in France)
in Human Resources at IGS (1st HRD training course in France)
in individual and group coaching
At 46 years old, I have 20 years of experience as a Manager, HR Director and CEO.
Sounds like a dream, doesn't it?
I also had one burnout, suffered one moral harassment and experienced one dismissal following the elimination of my position.
That's calming, isn't it?
Because yes, holding a high-level position every day is not a bed of roses.
It's more of a deep dive!
It’s better to be well equipped and well surrounded 😉
This is why, driven by strong humanist convictions, I created FRANCE COACHING in 2023 to support CEOs, HR directors and managers to become the manager they have always dreamed of... having!
Because a well-managed employee is a more efficient and happier employee, to the benefit of all.
With the creation in 2025 of the flexible Valeur Agitée course, dedicated to the professional recovery of senior executives, I aim to be the first bulwark against unemployment for senior top managers.
👉 What if together we made your career path the number one competitive asset of your next employer?
My specific strengths to support you effectively:
20 years of professional experience as a manager, HR director and CEO in large structures
Higher education in management, leadership, human resources, business, project management, change management and communication
20 years of personal and professional development
14 years of practice in individual and group coaching
11 years of practice in theatrical improvisation and clown art
10 years of practice in relaxation, sophrology and meditation
1. WHAT IS FRANCE COACHING?
FRANCE COACHING is much more than the benchmark for professional coaching in France.
It is above all a human adventure, a hand extended to you, Directors, HR Directors, Managers, who seek to give deep meaning to your professional commitment and to fulfill yourself through your essential mission as a manager.
As a group of professional coaches and experts in professional development, we help you in particular to:
find the job of your dreams and succeed in your career, without compromising your human values, your mental balance and your private life (Job Coaching)
engage your team around your transformation projects (Management Coaching)
At FRANCE COACHING, we don't have a magic wand, but we understand your doubts, fears, and constraints that are holding you back on your path to personal, professional, and managerial development.
Because we've been there too!
With our support, you will overcome them quickly and sustainably thanks to our tailor-made coaching techniques and our expertise as a manager who has led complex environments for 20 years.
So don't wait any longer!
Your professional success starts here.
2. FRANCE COACHING, FOR WHOM?
CEOs, HR Directors and Managers: Do you have a burning desire to change your daily professional life to gain efficiency and peace of mind?
If you feel:
⚠️ overwhelmed
⚠️ exhausted
⚠️ alone
⚠️ discouraged
⚠️ misunderstood
If you are unable to :
❗Take your head out of the handlebars and take a step back
❗Motivate, unite and retain your teams
❗Maintain constructive and peaceful relationships
❗Set limits and keep your commitments
❗Relax and rest
If you want:
✅ Be more efficient and save time
✅ Make yourself heard and convince your superiors
✅ Better manage, inspire and engage your teams
✅ Ease your mental load and learn to respect yourself
✅ Spend more time with your family, friends and hobbies
Whether you are:
a leader determined to succeed in their transformation projects
an exhausted HR manager, looking to gain perspective and reinvent themselves
a manager in search of meaning, who aspires to a professional transition
or whether you aspire to become a successful and serene CEO, HR director or manager
We are here to support you with kindness and passion to gain in efficiency and professional fulfillment.
3. FRANCE COACHING, HOW?
Free support:
✅ Meetings with inspired and inspiring personalities
✅ Concrete, effective and proven methods
✅ Tips and Tricks that can be used immediately
✅ Documented resources to deepen your knowledge
This content is brought to you through blog posts, the weekly newsletter, and the VALEUR AGITÉE podcast.
Sign up here to receive all this free content every week to help you succeed in your management career:
Paid tailor-made support:
It is difficult to embark on a major transformation process alone because it is a profound upheaval that requires a lot of energy and endurance.
To move faster and further, and in a completely secure environment, benefit from personalized support to specifically address your issues. We are committed to creating a safe, respectful, and welcoming space where you can express yourself freely, without judgment, and in complete confidentiality.
You remain completely free to choose your own support and consciously choose the path you want for your professional and personal life.
4. FRANCE COACHING, WHAT FOR?
BONUS – Interview with Magalie AUGER, founder of FRANCE COACHING
What problems are you looking to solve with FRANCE COACHING?
1st observation: In France, 80% of employees suffer at work, 34% are burnt out (nearly 3 million) including 43% of managers*
Furthermore, almost half of employees believe that their company does not take sufficient account of psychological distress at work.
Burnout has become an increasingly worrying issue.
Suffering at work is a public health problem, but also an economic and social one.
* study carried out by Opinion Way before summer 2022
2nd observation: 70% of transformation projects fail, primarily for human reasons.
Companies fail to implement their change management because:
the change does not appear necessary
the meaning of change is not understood
leaders and managers do not have the leadership necessary to unite their teams around these transformation projects
Management is the main source of success or failure in these change management projects. What a waste of time, money, energy, and...people!
At FRANCE COACHING, we are committed to supporting decision-makers and managers to enable them to embody the appropriate postures and deploy the skills necessary to inspire, unite and engage their employees around their transformation projects and their performance objectives .
Their managerial success will contribute to the company and themselves, more personally, achieving their transformation objectives and obtaining sustainable results.
By supporting CEOs, HRDs and Managers, FRANCE COACHING aims to primarily support those who want to Live Better at Work and who have responsibilities for the Live Better at Work of other employees in the company.
What is your ambition through FRANCE COACHING?
I want to support CEOs, HR directors and managers in carrying out work that inspires them every day to become, in turn, more inspiring to their teams.
My ultimate goal is to help everyone assume their professional responsibilities and feel fully fulfilled in their work, while remaining aligned with their inner being.
Because a better managed employee is a more fulfilled and more efficient employee for the benefit of all.
To give the best of themselves to the collective, the employee must be recognized, respected and encouraged to progress by their manager and by their employer, through the entire Human Resources and managerial policy.
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This will enable companies to combine economic performance and social performance and thus create a virtuous circle of work.
What is your strongest personal conviction?
I am convinced that each of us has the power to create our own reality and to live a fulfilling life, filled with meaning, and aligned with our values, as long as we invest in ourselves to:
Know ourselves better and strengthen our self-esteem
Developing our professional skills and our personal resources (particularly interpersonal ones)
Overcoming our fears and freeing ourselves from imposter syndrome
Cut the rubber bands that hold us back
But also :
5. Surround yourself with the right people, who possess realistic and empathetic optimism.
How can you help with this necessary managerial transition?
Coaching provides a secure and confidential space for listening and speaking, which meets a specific development need.
Professional coaching is a technique for supporting professionals to develop their potential, within the framework of specific objectives.
It is a powerful tool for individual and collective transformation which aims at empowering and empowering the coachee through pragmatic action.
The coach uses specific listening, questioning and reframing techniques, the aim of which is to promote awareness, enable independent choices and put decisions made into action.
It provides guidance and helps people find their own solutions and position themselves in their professional identity.
It has an informative (and not distorting) mirror effect on one's management style, and more broadly on one's professional posture . In particular, it promotes awareness of one's operating methods, one's room for maneuver and one's limits. It encourages one to broaden the scope of "possibilities."
The coach is neither a psychologist nor an expert consultant in the sector of activity or the organization.
He is a facilitator of change who allows the coachee to take the necessary steps for his professional and personal development.
What is your approach to coaching?
Coaching provides a secure and confidential space for listening and speaking, which meets a specific development need.
Professional coaching is a technique for supporting professionals to develop their potential, within the framework of specific objectives.
It is a powerful tool for individual and collective transformation which aims at empowering and empowering the coachee through pragmatic action.
The coach uses specific listening, questioning and reframing techniques, the aim of which is to promote awareness, enable independent choices and put decisions made into action.
It provides guidance and helps people find their own solutions and position themselves in their professional identity.
It has an informative (and not distorting) mirror effect on one's management style, and more broadly on one's professional posture . In particular, it promotes awareness of one's operating methods, one's room for maneuver and one's limits. It encourages one to broaden the scope of "possibilities."
The coach is neither a psychologist nor an expert consultant in the sector of activity or the organization.
He is a facilitator of change who allows the coachee to take the necessary steps for his professional and personal development.
What is the vision behind FRANCE COACHING?
All human, all unique and all united.
My dream through FRANCE COACHING is to create a world where everyone is recognized for their uniqueness and differences, while being connected to others with respect and kindness.
Through FRANCE COACHING, I aim to contribute to the emergence of a world that is more open, more empathetic, and more respectful of each person's human nature.
Because the Living is Vital.
What are your personal values?
At FRANCE COACHING, we are driven by deep values that guide each of our actions:
1. Humanism
2. Optimism
3. Sharing (Mutual Enrichment)
They are at the heart of everything we do.
Humanism is this very particular disposition of considering the other as one's equal, with their specificities, their strengths and their flaws.
Optimism is what invites us to believe in your potential and in your ability to create an extraordinary reality that suits you.
Sharing means that we are here to support you, inspire you and guide you on the path to transformation by putting our managerial skills and expertise at your service.
Together, we will bring out your inner strength, unleash your unique talents, and open new possibilities for your life.
You deserve the best possible support,
Because you deserve the best life possible.
Contact us today and let France Coaching be the catalyst for your professional success.
Together, we will build a bright future for you, filled with success, happiness, and professional and personal fulfillment.
On the road to your deep and lasting transformation!
You are your best investment.